DREO, the number one fan and space heater in North America with 10 million users globally, is setting its sights on Europe. Launching at this year's IFA from 6th to 10th September in Berlin, DREO will showcase a series of new, cutting-edge products, bringing energy-efficient solutions for comfort and convenience to homes across Europe and beyond.
Since its founding in 2021, DREO has been a trailblazer in air comfort and smart kitchen technologies. With a relentless focus on innovation, DREO has combined advanced engineering with sleek design to create products that not only improve home environments but also set new benchmarks in energy efficiency and performance. From mighty yet whisper-quiet fans to ultra-safe and eco-conscious heaters, DREO’s solutions are designed to meet the demands of modern households while addressing global concerns around sustainability.
“Our mission is to empower people in their pursuit of sustainable and modern living experiences through seamless everyday innovations,” said Joshua Gunn, VP of DREO. “With this guiding principle, we believe our smart, eco-friendly appliances will resonate strongly with European consumers, as we aim to help households achieve comfort and convenience in the most energy-efficient way possible.”
DREO at IFA 2024: A Series of New Innovations
At IFA 2024, DREO will introduce a series of innovative new products spanning both the Air Comfort and Smart Kitchen categories. Notable additions include a selection of innovative humidifiers and space heaters, such as the 2-in-1 Tower Fan Heater MC706, which features industry-leading Auto-shift PTC Technology, and DREO BaristaMaker, a smart milk frother that delivers barista-quality microfoam with ease, as well as the DREO Countertop Water Filter, which provides clean, purified water for any kitchen.
While the entire product lineup is impressive, the spotlight will be on three new heaters from DREO’s Air Comfort line that showcase the brand’s commitment to innovation, safety, and energy efficiency. These products will be available this autumn on dreo.com and at trusted retailers, including Amazon.
DREO 2-in-1 Tower Fan Heater MC706: Year-Round Comfort
The 2-in-1 Tower Fan Heater MC706, equipped with industry-leading Auto-shift PTC Technology, seamlessly switches between heating and cooling modes, ensuring optimal comfort in any climate. The product will be available for purchase in October on dreo.com and Amazon at a suggested retail price of $169.99.
- Whisper-quiet efficiency: Heats at 3.2 m/s and cools at 8.9 m/s—the fastest ever speed by DREO. With a whisper-quiet operation of just 25dB, this product ensures both performance and peace of mind.
- 8 points system for all-around safety: Patented FortPlug™ technology provides automatic shut-off in case of overheating, while a flame-retardant V-0 casing and tip-over protection make it safe for households with children or pets.
- Energy savings: The ECO mode, enabled by controllable silicon technology, cuts energy use by up to 50%, helping consumers keep both their homes and bills comfortable, offering a sustainable heating solution.
DREO WH517S: Fast-Heating and Smart-Controlled PTC Heater
This compact yet powerful wall-mounted space heater is built for fast and efficient heating in any room, offering smart controls and maximum safety. The product is available for purchase on Amazon at a suggested retail price of $99.99.- Quieter, faster heating: With airflow speeds up to 3.5 m/s, it heats rooms rapidly while maintaining a quiet 28dB noise level.
- Smart control: Users can control temperatures easily with Alexa, Google Home, or the DREO app.
- ECO mode: Fine-tuned temperature control reduces energy use by up to 40%, aligning with DREO’s commitment to sustainability.
- Safety assured: With overheat protection, a child lock, and a dustproof and waterproof design, the WH517AS is built for peace of mind.
DREO Space Heater Solaris 718: Portable and Powerful
Perfect for larger rooms, the Solaris 718 is a highly portable and energy-efficient space heater designed for flexibility and mobility. The product is available for purchase on Amazon at a suggested retail price of $129.99.
- Mobile, fast, and quiet: Generating an airflow speed of up to 3.1 m/s, the Solaris 718 ensures large rooms are warmed efficiently, while operating at a barely audible 25dB.
- Eco-friendly and cost-effective: The REAL ECO Mode, enabled by controllable silicon technology, offers up to 50% energy savings, making it an environmentally responsible and cost-effective heating solution.
- Customizable comfort: With five heating modes and three ventilation levels, users can tailor the device to their specific comfort needs.
- Lightweight design: Weighing only 3.6 kilograms, it’s easy to carry and move between rooms, making it a versatile solution for home comfort.
Joshua Gunn added, “As part of our commitment to energy-efficient living, the products we’re bringing to IFA represent DREO’s dedication to sustainability, safety, and design excellence. Whether it’s a quiet, eco-friendly heater or a smart milk frother, we want to empower consumers to live better with the most innovative and sustainable solutions available.”
Experience DREO at IFA 2024
While the debut at IFA is a major milestone in DREO's European expansion, it is only the beginning. DREO is committed to empowering consumers globally with a broader range of smart, energy-efficient home solutions. DREO’s cutting-edge products can be experienced in Hall 9, Booth 212 at IFA. Joshua Gunn, VP of North America at DREO, will be on-site to showcase the brand’s latest innovations and share insights into DREO’s global expansion strategy.
We invite media representatives to schedule product demonstrations and interviews with Joshua Gunn to explore the innovative technology behind DREO’s new products. Test devices are also available for media review upon request.
ABOUT DREO
DREO is a pioneering smart home technology brand that redefines the way we interact with our homes. With a unique philosophy that brings cutting-edge technology and elegant design to the air comfort and smart kitchen segments, DREO has become the choice of over 10 million happy users. Our ultimate ambition is to inspire simple yet extraordinary home experiences through modern and sustainable innovation.
*Based on Stackline data for Amazon U.S. Retail Sales of Household Fans from Jan 2023-Aug 2024.
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